With this in mind, the fundamentals of producing a poster or a presentation do not differ from one another in basic principles. These questions may include: Am I interested in this? How long will it take me to read? Are the visuals interesting? Do I like the colours used? Do I understand it? Do I want to understand it? Is it telling me a story that I can follow and am I willing to invest the time in looking at this? So often an individual will have questions about an image before they have begun to pay conscious attention to it. The human brain starts processing visual cues within a tenth of a second
If they are not presented well, they can misinform or hide the data, therefore confusing and turning the reader away. If presented well, visuals are highly effective in conveying information and telling a story. This is enhanced by the correct choice of data and type of graphic used, which is important not only to show the research, methods and results but also to engage readers across the wide range of media now available, including articles (both print and online), presentations, posters and social media. The ability to understand science often comes down to interpreting the data and following the story - and so storytelling within science communication is paramount. Since then, data visualisation has become an important aspect of research and academia. William Playfair’s first attempts at bringing line, bar and pie charts to mass audiences in the ‘Commercial and Political Atlas’ were published in 1786 Journal of Pharmaceutical Health Services Research.International Journal of Pharmacy Practice.Antimicrobial resistance and stewardship.
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